Meet the Pasadena Counselors
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Dr. Margaret Carter
College Counselor
- Ph.D. & M.A., British & American Literature, Claremont Graduate University
- B.A., English & French Literature, UC Santa Barbara
- Lecturer, Scripps College
- English Teacher, Phoenix Country Day School & Notre Dame Preparatory
- College Counselor & Owner, Carter Educational Services

Maureen Gelberg
College Counselor
- Former Admissions Officer, USC and University of Michigan
- Has reviewed more than 15,000 applicant files
- Former Application Reader, UCLA; Faculty Member at UCLA Extension
About Collegewise Pasadena
We opened our Collegewise Pasadena office in 2014, bringing our straightforward, clear-eyed approach to approach to college admissions to students from the local area and beyond. Every time a student submits an application, we ring our old school bell in celebration—more than 350 to date.
Families are likely to happen upon some delicious home-baked goods at some point during their tenure with us, and we’re happy to share the calories. If you’re looking to infuse some sanity into your admissions journey, we invite you to visit and talk with one of our counselors.
98%
of Collegewise Pasadena students were admitted to one of their top three college choices
85%
of Collegewise Pasadena students come through referrals from other Collegewise families
100+
students served
What are people saying about Collegewise Pasadena?
My counselor was so helpful in the entire application process. The thought of having to write my personal statement was terrifying at first, but after my first meeting of brainstorming, I was excited to start writing. Knowing that there was someone I could go to with questions about the college process was priceless.
Talia Parker
Georgetown University
Our counselor instantly became our son’s biggest cheerleader, guiding and inspiring him to better grades and test scores, which prepared him for the application process and then provided a template for him to investigate his choices. He was accepted at his first choice as well as gaining spots at numerous other choices.
Annabelle Gurwitch, Parent of Ezra Kahn
Sarah Lawrence College
Our counselor was so much more than a college counselor for us; she was instrumental in keeping me and my teenage daughter working together in harmony! Amazing feat! My daughter got into every college to which she applied and received GREAT merit scholarships from all! Time and money well spent!
Sheri Person, Parent of Ashley Hinterlong
Pitzer College
Our counselor was a joy to work with–her unending patience and reminders kept Charlie ahead of the game. Her guidance in navigating the essays, Common App and college choice selections helped keep Charlie focused. Charlie got into his first choice college ED, giving us a chance to take a big breath and enjoy the holidays.
Lisa Evans, Parent of Charlie Evans
Santa Clara University
Without the help from my counselor, I do not know where I would be. I started very late in this whole process and did not know much, but thanks to the determination and dedication of my counselor, I accomplished all of my goals. I am truly thankful for all of her help and would not ask her to change a thing.
Rachel Smaler
UCLA
The whole Collegewise experience has been nothing short of amazing! I am very thankful to my counselor for helping me truly show colleges who I am through my applications and personal statements and for facilitating my admission to my dream school. I couldn't have done it without her.

